UNIVERSITY PARK, Pa (WTAJ) — Beaver Stadium, home of the Penn State Nittany Lions will soon begin selling alcohol during games to the public.
In a release put out on Wednesday, Penn State will begin selling beer Saturday, Oct. 1 during their home game against Northwestern. Offerings will be made available throughout Beaver Stadium except in the areas near the student section.
All beer locations will be cashless and sales will conclude following the end of the third quarter. Alcohol is also not allowed to leave the stadium.
All visitors 21 and older who purchase alcohol must show proper identification to receive a wristband. Every person will be ID’d, and that a maximum of two alcoholic beverages (16 oz. cans) per person can be purchased at one time.
The Penn State Board of Trustees voted Friday, Sept. 23 to expand alcohol sales to the general public at Beaver Stadium.
Athletic Director Pat Kraft said, “We’ve provided a detailed financial analysis that shows a moderate six-figure loss in year one, but revenue growth of 7 figures in year two and beyond.”
Alcohol was currently available for those who purchased clubs or suites in both Beaver Stadium and Pegula Ice Arena since 2016. Additionally, the Bryce Jordan Center began selling alcohol at select external events in 2015.
According to the release, Penn State Athletics completed a study in 2021 showing a need to improve fan experience and amenities at Beaver Stadium. The study showed adding alcohol sales in the stadium could help.
“I should note that the athletic venues across America where alcohol is sold, there is substantial data showing a reduction in alcohol-related incidents,” Kraft said.
With the move, Penn State will join eight other Big Ten schools that sell beer and/or wine in public areas during home football games.