What are the best hidden gems of Prime Day?
There are countless deals for Prime Day, and many people are on the hunt for hidden gems. Otherwise known as under-the-radar finds, these products gain popularity quickly and sell out just as fast. From budget-priced appliances to TikTok-famous products, hidden gems like these are proving to be the most coveted items of Prime Day.
Some of the top hidden gems we’ve uncovered so far include Nespresso machines, Roombas and premium beauty products. And based on our most recent research, we’re finding that trendy gym accessories and hydroponic gardens are emerging as popular picks as well.
Because prices and availability are subject to change today — especially with prices this low — we’ll update this list frequently to keep you up to date. We organized these hidden gems Prime Day deals by popular categories so you can find what you’re looking for quickly.
Updated July 13, 5 p.m. PT
Trending hidden gems from Fitbit and Echo
Samsung Galaxy Watch 4: 34% off
Track your fitness metrics to keep an eye on your overall health. This Samsung smartwatch includes an ECG monitor, fitness, running and sleep tracking. It even comes with GPS Fall Detection for more adventurous fitness fanatics.
Citizen Men’s Eco-Drive Navihawk Diver Watch: 30% off
The sporty Citizen Eco-Drive watch is a versatile design that lends itself to everyday wear. It has a rugged design with a stainless steel strap and watch case, and it is water resistant up to 200 meters.
Dash Rapid Egg Cooker: 22% off
Take the hard work out of hard-boiled eggs with this two-tier rapid egg cooker. No matter how you like your eggs, whether hard-boiled, soft-boiled, poached or scrambled, this essential appliance has you covered.
23andMe Health + Ancestry Service: 50% off
If you ever wondered about your ancestry, now is the time to invest in this genetic DNA test. The testing kit is easy to use, and within a few weeks, you’ll discover more about your family history and health predispositions.
Amazon Echo Frames: 60% off
These sunglasses let you enjoy your favorite tunes anywhere with open-ear audio and built-in speakers. Their Auto-Volume automatically adjusts the music volume based on the noise level of your environment. They’re compatible with Alexa, Google Assistant and Siri. Additionally, they are lightweight and comfortable to wear all day.
Amazon Echo Show 5 2nd Generation 2021: 59% off
Keep track of your home smart devices with the Echo Show 5, and check in even when you’re not home. You can video call anyone with the Alexa app, and stream movies and TV shows from popular services such as Netflix.
Samsung HW-A450/ZA Soundbar with Dolby Audio: 41% off
This soundbar includes a subwoofer with a bass-boost feature. It’s compatible with rear speakers that turn it into a surround sound system. It’s easy to install, and the sound quality is top-notch.
Ninja Foodi 12-in-1 Pressure Cooker & Air Fryer: 43% off
It has pressure cook, steam, slow cook, yogurt, air crisp, sauté, sous vide, warm, roast, broil, dehydrate, and reheat settings. This device lets you cook food from frozen. It’s easy to set up, and the pot is easy to clean.
Bose QuietComfort Noise-Cancelling Earbuds: 36% off
These comfortable earbuds feature capable noise-cancellation capabilities. You can control the volume and settings by tapping the side of the earbuds.
10 discounts that caught our eye
- Now only $29.39, the Gillette Mach 3 Razor Blade Refills are a total value buy.
- The Frontline Plus Flea and Tick Treatment just fell to $25.18.
- Pick up the Kenmore Hammond Flat-Bottom Carbon Steel Wok for 22% off today.
- Save big when you buy the Bentgo Kids’ Prints 5-Compartment Lunch Box for $20 off.
- Monitor your home security with the Blink Outdoor Wireless Security Camera for just $60.
- Pick up the Samsung Jet Bot AI+ Robot Vacuum Cleaner for 38% off.
- Save up to 30% on the Fitbit Versa 3 Health and Fitness Smartwatch.
- Get the Fossil Gen 6 Touchscreen Smartwatch for $198, after a 38% discount.
- Switch up the ambiance in your home with the Treatlife Smart Light Bulbs 4-Pack, now on sale for $25.40.
- The August Wi-Fi 4th Generation Smart Lock lets you unlock your door with your smartphone. It’s currently 35% off.
Photo printers, dash cams and other deals on electronics
HP Sprocket Select Instant Photo Printer: 50% off
Capture and save memories with this wireless mini printer that instantly prints 2-by-3-inch photos. The companion HP Sprocket app lets you customize images with frames, stickers and text before printing. Zink sticky-backed photo paper is included to create stickers of your photos and doodles.
Rove R2-4K Dash Cam: 32% off
If you’re looking for a dash cam, this discreet Rove model has a 150-degree field of view and captures footage in 2160p. The built-in Wi-Fi allows you to record and download incidents on the Rove app, and it’s activated and locked when incidents or collisions occur.
Amazon Fire 8 Kids Tablet: 50% off
This kids tablet comes with a year of Amazon Kids+ that unlocks access to apps, games, books and other educational content. It has a user-friendly interface that kids as young as 3 years old can use.
Kasa Smart Light Switch: 38% off
The Kasa Smart Light Switch is an easy, affordable upgrade to home and office lighting setups. It doesn’t take more than a few minutes to install, and it’s compatible with Alexa and Google Assistant for hands-free control.
Bose SoundLink Color II: 39% off
Ideal for indoor and outdoor listening, the Bose SoundLink Color II has a water-resistant design and a soft-touch silicone exterior for portability. The Bluetooth speaker delivers brilliant, true-to-life sound and offers up to eight hours of listening time on a full charge. You can also take calls with a range of up to 30 feet.
Polaroid Hi-Print Printer and Paper Bundle: $83.98
Print your polaroid photos effortlessly with this portable Bluetooth printer. This bundle comes with two packs of paper, and the printer features dye-sub technology for producing high-quality prints. Plus, you can use the mobile app to edit your photos.
Wyze Lock Smart Door Lock: 33% off
This lets you lock or unlock your door from anywhere with your phone. It automatically detects and notifies you if your door is ajar. It can lock or unlock your door automatically as you come and go.
Eufy Security Solo Cam: 31% off
This 2K-resolution security camera only notifies you when a person is detected, reducing the number of false-alarm notifications. It doesn’t require a monthly subscription.
11 discounts that caught our eye
- The VTech Kidizoom Camera Pix is now available for $25.
- Pick up the Beats Studio3 Wireless Earphones while they’re still 43% off.
- Spring for the Anker Powerbank Portable Charger for $45 today.
- The LG HD IPS Monitor is a worthwhile upgrade for only $149.89.
- Save $160 on the Insignia 50-inch Smart Fire TV for crystal clear TV viewing.
- Expand your gaming capabilities with the Seagate Game External Hard Drive — available for just $85.49 today.
- Save $118 on this high-end Vantrue N4 3 Channel 4K Dash Cam.
- The Samsung T350 Series 27-Inch FHD Computer Monitor costs $150, marked down from $220.
- Save big on this Blink Outdoor 2 Cam Kit bundle with Echo Show 5, now on sale for just $110.
- The Asus VivoBook Flip 14 doubles as a tablet and is 31% off.
- The Sony A80J 77-Inch TV features 4K resolution and Alexa voice commands. It’s currently 31% off.
Home and garden essentials from Calphalon and Greenworks
Calphalon Signature Hard Anodized Dutch Oven: 34% off
Lauded as a kitchen essential, this versatile Dutch oven is typically used for making soups, sauces and stews. It boasts superior heat distribution and has cool-to-touch handles so you don’t burn yourself.
Instant Pot Vortex 4-in-1 Mini Air Fryer Oven Combo: 29% off
This handy combo air fryer enables you to air fry, broil, roast and reheat. It is small and compact to save counter space and comes with pre-set, customizable cooking programs for your convenience.
Greenworks Cordless Electric Lawn Mower: 34% off
If you’re looking for an eco-friendly mower, this Greenworks model comes with a rechargeable 4.0Ah battery that offers up to 45 minutes of runtime. It’s lightweight and user-friendly, making it a popular investment for first-time homeowners.
Worx Electric Lawn Edger & Trimmer: 46% off
Instead of spending big bucks on landscaping, invest in this Worx trimmer to tidy up edges around the driveway, hardscaping or garden. The powerful motor spins at 4,700 revolutions per minute — an efficient feature that virtually slices time off garden work.
Ninja 1000-Watt Professional Blender: 30% off
This popular Ninja blender makes smoothies, shakes and soups, and because it crushes ice, it’s ideal for making frozen beverages. The jumbo 72-ounce jug can whip up large batches and serve several guests at once.
Greenworks Pro 80V 21-Inch Brushless Lawn Mower: 31% off
Cut the grass with more ease and get more done with this self-propelled lawn mower. It has a 21-inch steel deck to help you cover more area, and smart cut technology senses grass length and adjusts power output accordingly for the right cut.
Sun Joe GTS4001C Garden Tool System: 30% off
This kit includes a blower, hedge trimmer and chainsaw attachment. The adjustable pole extends to 5 feet long.
Greenworks 40-Volt 12-Inch Cordless Chainsaw: 43% off
It’s significantly lighter and quieter than a gas chainsaw. You can add tension to the chain without the need for tools. Many were impressed with its ease of use.
10 discounts that caught our eye
- Pick up the Lenox Portola Flatware Set for 34% right now.
- Sleep easy when you buy the Casper Sleep Original Hybrid Mattress for 20% off.
- Since it’s 47% off, it’s a good time to pick up the KitchenAid Stoneware Baker.
- The Nicole Miller Danica Patio Rug is a steal for 47% off.
- You can pick up the popular Keurig K-Elite Coffee Maker for only $100 today.
- Make frozen treats for the summer with the Cuisinart Frozen Yogurt, Ice Cream and Sorbet Maker — 30% off today.
- Pick up the Blueair Air Purifier for just $93.09 today to keep the air in your home clean.
- Pick up this Calphalon Pots and Pans 10-Piece Set for $387.16, which is a whopping 47% off.
- The Calphalon 2-Slice Toaster is compact and currently $49, marked down from $80.
- This versatile Calphalon Air Fryer Oven is on sale for $189, after a 37% discount.
Deals on NYX, Conair and other beauty brands
Panasonic Nanoe Salon Hair Dryer: 34% off
Add volume with the diffuser attachment or get precision styling with ease with the concentrator nozzle. This hair dryer is versatile and powerful, but compact and easy to store and carry for travel.
Anastasia Beverly Hills Brow Powder Duo: 30% off
Fill in your brows with this best-selling brow powder, which comes as a duo so you can create ombre looks. The powder has a natural-looking texture and is highly pigmented, making it suitable for everyday wear.
Peter Thomas Roth Water Drench Broad Spectrum 45 Hyaluronic Cloud Moisturizer: 30% off
Soothe and hydrate parched skin with this lightweight Peter Thomas Roth SPF facial moisturizer. It is infused with hyaluronic acid and locks in moisture for up to 72 hours, even after cleansing.
Innisfree Daily UV Defense Sunscreen: 30% off
Maximize sun protection on your face with this water-based sunscreen, a top choice for those with sensitive or acne-prone skin. The formula moisturizes while it protects, absorbs quickly and doesn’t leave a white cast.
NuFace Trinity Starter Kit: 36% off
The included device exercises and tones the muscles in your face. Many were impressed with the difference they noticed in their skin.
Waterpik Aquarius Water Flosser: 55% off
The small handle makes it easy to reach your back teeth. It holds plenty of water, so you won’t need to refill it daily. It features 10 pressure settings.
9 discounts that caught our eye
- Biolage HydraSource Conditioning Balm is only a fraction of the price today at $23.80.
- The Haus Laboratories by Lady Gaga: Le Riot Lip Gloss is currently 70% off.
- Vital Protein Original Collagen Peptides are a small investment for only $28.
- Invest in a sunny glow, which you can get from the St. Tropez Bronzing Mousse for 30% off.
- Get a smooth matte finish with the La Roche-Posay Toleriane Double Repair Matte Face Moisturizer for only $14.
- Brighten your skin with the Vichy LiftActiv Vitamin C Serum which is 30% off today.
- Pick up the NYX Epic Ink Waterproof Eyeliner today for just $15.84.
- The New York Biology Dead Sea Mud Mask is a deep skin cleanser and is 35% off, making it just $12.95
- Get a wide array of eyeshadow colors with this excellent NYX Ultimate Shadow Palette, now 33% off.
Toys and games from Playskool and Barbie
Playskool Step Start Walk n’ Ride Toy: 38% off
Kids who are ready to start walking can practice their steps with this two-in-one toy. It also has plenty of onboard activities that keep little hands busy, such as knobs, buttons, spinners, levers and rollers.
VTech Smart Shots Sports Center: 30% off
This interactive sports center lets toddlers learn soccer and basketball basics and even has an LED scoreboard. The play center also has buttons and shapes that produce sport-inspired sounds and phrases.
Disney Frozen 2 Frozen Doll Set: 47% off
Kids can play for hours with their favorite Frozen characters with this five-piece doll set. Each character in the set also comes with three outfit changes so kids can recreate their favorite parts of the movie.
Marvel Guardians of the Galaxy For Playstation 5: 58% off
Play as Star-Lord, and lead the Guardians of the Galaxy through countless adventures against unruly villains. The popular game earns high marks for its thrilling challenges and classic Star-Lord humor.
ThinkFun Zingo Bingo Preschool Game: 38% off
This popular board game is full of puzzles and challenges to get the brain thinking. It’s ideal for preschool kids to boost their matching and language skills, so you can get their reading ability off to a good head start.
Barbie: Big City, Big Dream Transforming Vehicle Playset: 52% off
This Barbie set comes with a stylish, purple and pink SUV with removable seats that fits two (sold separately) Barbie dolls. It comes with several fashion accessories, including shades and handbags, and musical props for Barbie and friends to put on a live show.
Melissa & Doug Learn-To-Play Piano: 43% off
This wooden piano has a color-coded songbook that helps your child learn to play. It’s durable and features a vibrant design.
Black+Decker Kids Power Tools Workshop: 42% off
This includes 75 toy tools and a workbench. Many of the power tools produce lights and sounds at the press of a button. It features the traditional Black+Decker black-and-orange color palette.
10 discounts that caught our eye
- Pick up the Buffalo Games Moonlight & Roses Jigsaw Puzzle for only $10.39.
- The Crayola Wooden Art Set dropped to $22.49, which is 31% off.
- Get the Fisher-Price Deluxe Kick & Play Piano Gym to keep babies entertained for only $39.88.
- Pick up the Franklin Sports Kids Teeball Stand for 31% off.
- Give elementary school kids an elevated block building experience with 30% off the Magna Tiles 100-Piece Clear Colors Set.
- If your little one is a Peppa Pig fan, they’ll adore the Playskool Peppa Pig Sit ‘n Spin Musical Classic Toy, on sale now for $27.79
- Grab this Disney Junior Minnie Mouse Roadster RC Car for $15.67, after a 48% discount.
- Mix and match with this Potato Head Mr. Potato Head Silly Suitcase, now on sale for $16.
- The Tamagotchi Pix toy features a color screen and is 51% off.
- The LOL Surprise OMG Remix Plane Playset transforms into a recording studio and mixing booth. It’s currently 34% off.
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Sian Babish writes for BestReviews. BestReviews has helped millions of consumers simplify their purchasing decisions, saving you time and money.
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